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US Consumer Spending Defies Tariff Impact: Resilience or Price Inflation?

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US Consumer Spending Resilient Amidst Tariff Concerns

Despite the initial impact of President Trump's tariffs, American consumers appear to be holding their own, maintaining a strong level of spending. The Commerce Department reported on Thursday that retail sales for June, often referred to as the "dreaded data," grew by 0.6% month-over-month, rebounding from a sharp 0.9% decline in May and far exceeding market expectations of 0.1% growth. These figures have been adjusted for seasonal fluctuations but not for inflation. Following the release of the data, gold prices dipped sharply by $15, marking a 1% intraday decline, and the US dollar index briefly surged before quickly relinquishing all its gains.

Broad-Based Growth in Retail Categories

Ten out of thirteen categories experienced growth, driven by auto sales, which climbed after a series of declines. Spending at restaurants and bars, the only service sector category in the retail report, grew by 0.6%. The latest data may alleviate some market concerns about tightening consumer spending. Due to tariffs potentially exacerbating years-long cost-of-living pressures, Americans have generally been pessimistic about the economy and their financial situations this year, although sentiment has rebounded recently. Investors and economic policymakers are closely watching whether Americans will continue to spend as Trump's tariffs begin to push up prices, as consumer spending accounts for approximately two-thirds of the US economy.

Inflation vs. Volume: A Deeper Dive

However, some analysts pointed out that part of last month's retail sales growth may have been driven by price increases due to tariffs, rather than an increase in sales volume. Inflation data released earlier this week showed that prices for tariff-sensitive goods, such as household goods, appliances, sporting goods, and toys, rose steadily in June. Excluding sales of automobiles, gasoline, building materials, and food services, retail sales grew by 0.5% last month, revised down from 0.2% in May. "Overall, the household sector still appears to be supportive, but consumer spending appears to be slowing," said Sam Bullard, senior economist at Wells Fargo.

Additional Considerations:

* **Tariff Impact:** The long-term effects of tariffs on consumer prices will need to be closely monitored. * **Consumer Confidence:** Consumer confidence plays a crucial role in sustained spending. Negative economic news or rising unemployment rates can impact consumer sentiment. * **Monetary Policy:** The Federal Reserve's decisions regarding interest rates can affect borrowing and consumer spending.

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